Clients / NYU Infant Perception Labs
Opportunity
The New York University Department of Psychology needed some postcards and door signs. In particular, the Infant Perception Lab. The people there study the cognitive and perceptual development of infants. The lab is in constant need of new babies to study. Keeping in contact with the families that expressed interest in participation was the goal. They also wanted some door signage that would keep the place looking friendly and professional.
Solutions
We made the signage first, keeping the overall look of the college consistent. The second project they had us dive into was the direct mail. It was sent to prospective families a few weeks after they met, to remind them of their studies. These cards were just the thing to keep them coming back.
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